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Station Profile

beyonce 1Format & Call Letters

Hip-Hop and R&B - WDHT-FM

Format Description

HOT 102.9 is Dayton’s Exclusive Hip-Hop and R&B Radio Station. HOT 102.9 continues to be one of the most listened to radio stations in the Dayton area.

HOT 102.9's Rhythmic CHR format delivers young adults that are at the “Age of Acquisition”  …the perfect time to build Brand Loyalty with your business!

trezWe play a mixture of Hip Hop and R&B. We strive for cutting-edge, yet familiar, variety and continuous music sweeps to keep our audience entertained. 

Dayton's HOT 102.9 is designed to reach active consumers in their prime spending years.

Artist Profile: HOT 102.9's music is frequently researched in order to quickly adjust to new trends, burnout and peak performers.Our music list regularly includes popular artists, such as: Rhianna, Usher, Beyonce, Drake, Kanye West,Nicki Minaj, Trey Songz, Lil Wayne, Snoop Dogg, Jay-Z, Chris Brown, Ne-Yo, Rick Ross, Mary J. Blige, Big Shawn and more.

Get your message out to thousand of potential new customers each week with HOT 102.9.


Demographic Profile

couple 27HOT 102.9 has wide demographic appeal with consumers who have large purchasing power!

Age: HOT 102.9 super serves Dayton and surrounding areas targeting Adults 18-34 and is one of the top rated stations 18-49. 73% of all HOT 102.9 listeners are between the ages of 18 and 49.

Gender: Approximately 50% of HOT 102.9 listeners are female while 50% are male.

HOT 102.9 delivers diverse listeners: 58% White, 42% African-American 

Occupation: HOT 102.9 targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Household: 50% of HOT 102.9 listeners have children under 18 that reside in their household.

HOT 102.9 listeners are in their prime earning and spending years.


Lifestyle Profile

couple shopping 12HOT 102.9 listeners have high disposable income and great purchasing power!

Income: 79% of HOT 102.9 adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000.

54% of HOT 102.9 listeners have household incomes over $50,000.

Spending: HOT 102.9 targets listeners with large purchasing power with retail sales in Dayton and surrounding areas.

Get more customers and increase sales with HOT 102.9.


HOT 102.9 Listeners:

couple 32- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTV's, digital video recorders (TiVo) and digital cameras.

- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Activities: HOT 102.9 attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, hiking, and enjoy going out to music concerts, sporting events, and bars and restaurants.


community 1We Are Dayton

Station Philosophy: HOT 102.9 is committed to super serving the community.

The station has a strong focus on events, issues, entertainment, civic functions, as well as, charitable causes.

HOT 102.9 takes pride in being an important part of the fabric of our community.


Wake Up With The Breakfast Club On HOT 102.9

dayton 505Known as The World’s Most Dangerous Morning Show,

The Breakfast Club is an American syndicated radio show based in New York City hosted by DJ Envy, Angela Yee and Charlamagne Tha God.

It airs in almost 20 markets around the country.

It’s one of the most listened to Morning Shows in the Dayton market!

Start your day with the Breakfast Club weekdays on HOT 102.9


HOT 102.9 Coverage Map

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