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Station Profile

u2 no3dFormat & Call Letters

Adult Hits -  WGTZ FM

Format Description

92.9 JACK FM with its upbeat and unconventional “Playing What We Want” attitude is the perfect radio station for advertisers to reach a unique affluent adult demographic audience.

The JACK FM format is the most successful brand launch of a radio format in North America in 25 years. Over 24 million people listen to the Jack FM format in North America each week.

92.9 JACK FM consistently ranks among the top local stations in key demographics, namely Adults 25-54, Adults 35-64 and Adults 18 to 49. 


Advertisers love 92.9 JACK FM because it appeals to listeners with mid-to-upper levels of income. Connects with listeners with high disposable income.

92.9 JACK FM plays an extremely wide variety of Adult Hits. 92.9 JACK FM gives the listener the impression of total randomness, similar to listening to an iPod, but in actuality it is carefully programmed and researched.  

92.9 JACK FM's Wide Playlist: We plays songs from the late 1960s through the 2000s. 92.9 JACK FM features core artists such as Journey, Foreigner, Fleetwood Mac, Beatles, Elton John, Aerosmith, Tom Petty, ZZ Top, Supertramp, Rolling Stones, Train, Eagles, U-2 and more. 92.9 JACK FM's format that has proven itself to be timeless!

92.9 JACK FM's music format is a great choice for listeners at work.

92.9 JACK FM allows advertisers to reach a large consumer group that can’t be reached with any other station. 

92.9 JACK FM delivers listeners with a high disposable income in their prime spending years.

Demographic Profile

92.9 JACK FM has wide demographic appeal with consumers who have purchasing power!

couple 43Gender: 53% of 92.9 JACK FM listeners are male, 47% are female. 

Age: 92.9 JACK FM targets males and females 25 and 54 years of age.

Jack FM's demographic breakdown:

- 18 to 24 adults listeners:  9%
- 25 to 34 adult listeners: 18%
- 35 to 44 adult listeners: 25%
- 45 to 54 adult listeners: 25%

Income: 92.9 JACK FM targets affluent listeners with retail purchasing power. JACK FM is one of the highest ranked formats in Household income.The average income of a Jack FM listener is $56,000. 

Occupation: 92.9 JACK FM listeners are employed as Owners, Managers or Professionals, Trades people, employed in the Sales and Service industry and as Administrators or Clerical staff.

couple 48Education: 92.9 JACK FM listeners are well educated. Most of 92.9 JACK FM listeners have attended college.

Investments: 92.9 JACK FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 92.9 JACK FM attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts & bars and restaurants.

Get your message out to thousands of potential new customers each week with 92.9 JACK FM.

Lifestyle Profile

92.9 JACK FM listeners are in their prime earning and spending years. 

Home: 92.9 JACK FM targets affluent home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

construction 15- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

92.9 JACK FM delivers listeners with high disposable income.

92.9 JACK FM Listeners

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- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

couple 4192.9 JACK FM listeners spend well above average in ALL purchase areas. 

- 63% Above average: Women & mens clothing and shoes, mens jewelry. 
- 76% Above average: wine, beer & spirits.
- 42% Above average: Going to the gym, bowling, cycling, jogging, camping.
- 69% Above average: Concerts, ballgames, gambling, amusement parks.
- 40% Above average: Smartphones
- 24% Above average: Computers and electronics. 

Get more customers and increase sales with 92.9 JACK FM.

92.9 JACK FM listeners in the past year:

couple 40

92.9 JACK FM attracts consumers that spend heavily in the following categories in the past year.

Many of 92.9 JACK FM listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

92.9 JACK FM allows you to reach affluent consumers that can't be reached by any other radio station.

92.9 JACK FM Coverage Map

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