Format & Call Letters
Urban Adult Contemporary - WROU - FM
92.1 WROU-FM is targeted to reach Adults age 25-54. 92.1 WROU-FM is the only “Adult” Urban Contemporary radio station in the Dayton market. The station boasts a heavy emphasis on music, personality, and community involvement.
Programming: 92.1 WROU-FM is Dayton’s exclusive Urban Adult Contemporary radio station, playing a blend of R&B and Classic Soul music.
92.1 WROU-FM features one of the top nationally syndicated morning shows in the country, "The Steve Harvey Show", airing weekday mornings from 6AM to 10AM.
Artist Profile:92.1 WROU-FM features R&B and Classic Soul by artists like Luther Vandross, Jennifer Hudson, R. Kelly, Jodeci, Kim, Marvin Gaye, Whitney Houston, Stevie Wonder, Teddy Pendergrass, Sade, Mary J. Blige, Patti Labelle, Charlie Wilson, Raheem Devaugn, Jill Scott, Maxwell, Alicia Keys, Maze, The Isley Brothers, and much more.
Get exposure to thousands of potential customers each week with 92.1 WROU-FM.
92.1 WROU-FM's listeners are in their prime spending years.
Age: 92.1 WROU-FM targets adults 25 to 54.
51% of all 92.1 WROU listeners are between the ages of 25 and 54.
Gender: 92.1 WROU’s audience composition is 61% Female and 39% Male.
Education:Over 60% have attended college.
Household Income: 92.1 WROU-FM'slisteners have earning power.
- Over 63% of 92.1 WROU-FM adult listeners 18 years of age and over have an income over $35,000.
- 47%of 92.1 WROU listeners have household incomes over $50,000.
- Almost 20% have an income over $75,000.
Occupation: 92.1 WROU-FM targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.
Home: 55%of 92.1 WROU listeners have children under 18 that reside in their household.
92.1 WROU-FM's format targets consumers with high disposable income.
Home: 92.1 WROU-FM targets home owners.
A huge category with these consumers is home improvement and home decorating. In the past year many of 92.1 WROU-FM listeners have spent money on painting or wallpaper, remodeling bathrooms and kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.
Investments: 92.1 WROU-FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.
Activities: 92.1 WROU-FM attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. 92.1 WROU-FM listeners enjoy going out to music concerts, sporting events, bars and restaurants.
92.1 WROU-FM targets listeners with purchasing power in Dayton and surrounding areas.
92.1 WROU-FM Listeners:
- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTV's, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Almost 90% went out in the past month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.
92.1 WROU-FM listeners are in their prime income and spending years.
African American Consumer Facts
The number of African-American households earning $75,000 or more has grown by 63.9 percent in the last decade – a rate greater than that of the overall population. This continued growth in affluence, social influence and household income will continue to impact the community’s economic power, especially with women.
The percentage of African-Americans attending college or earning a degree has increased by 44 percent for men and 53 percent for women. Higher educational and professional success, along with a lower birth rate, is increasing both the age and affluence of the population, increasing the demand for aging, healthcare and financial management services.
African-Americans are heavy users of electronic media, providing marketers many opportunities to access them with advertising and images that are appealing and highlight their services.
African-American women tend to be the primary decision makers for most household buying decisions. Marketers should be utilizing advertising messages and images that appeal to them.
Trends in technology adoption and social networking also provide this group an influence over popular culture beyond the limits of ethic categorization.
56% of the total 5 county metro population lives in Montgomery County, and1 out of every 5 adults in Montgomery County is African-American, making 92.1 WROU an important piece of every adult radio advertising buy!
Here's why 92.1 WROU-FM Targets Women
80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.
Wake Up With "The Steve Harvey Show" Mornings On 92.1 WROU-FM
Steve Harvey is one of the most influential, inspirational, and dynamic media personalities in the country today!
Join Steve Harvey Weekdays 6:00 am - 10 am on 92.1 WROU-FM
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