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Station Profile


garth brooks no3dFormat & Call Letters

Country - WCLI-FM

Format Description 

101.5 Hank FM plays the biggest Country music artists in America today.

101.5 Hank FM targets Affluent Baby Boomers 50-68 Years Old & Adults 25-54.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best preforming formats for advertisers.

shania twain no3dWe play the Icon's of Country Music! 

101.5 Hank FM listeners tune in to hear the biggest Country artists such as Garth Brooks, Shania Twain, Alabama, The Judds, Vince Gill, Randy Travis, Alan Jackson, Tricia Yearwood, Brooks & Dunn, Clint Black, Faith Hill, George Strait, Tim McGraw, Hank Williams Jr and many more.

The 101.5 Hank FM Country music format is quickly becoming a very popular at work choice for listeners.

101.5 Hank FM allows advertisers to reach a large affuent active consumer group in their prime spending years that can’t be reached with any other station.


Demographic Profile

101.5 Hank FM has wide demographic appeal with consumers who have purchasing power!

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Age Composition: 101.5 Hank FM targets Affulent Baby Boomers in the the 50-68 and 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group.

- Over 20% of Country listeners in America are adults 45 to 54 years old
- Over 16% of Country listeners in America are adults 55 to 64 year old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.
- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.
- Over 15% of Country listeners in America are adults 25-34 years old.

Gender: Country listeners in America have approximately a 50/50 split between males and female.

couple 8Household Income: 101.5 Hank FM listeners have high earning power.

- Over 25% of Country listeners in America have an income over $75,000.
- Almost 25% of Country listeners in America have an income of $50,000 - $74,999.
- Almost 30% of Country listeners in Americahave an income of $25,000 - $49,999.

101.5 Hank FM targets affluent consumers with high disposable income.

Occupation: 101.5 Hank FM listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are employed as Administrators or Clerical staff.

Investments: 101.5 Hank FM targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

education Education: 101.5 Hank FM listeners are well educated

- Over 16 % Completed College or more.
- Almost 35% Have completed some college.
- Almost 40% Completed high school.

Get your message out to thousand of potential new customers each week with 101.5 Hank FM.


Lifestyle Profile

101.5 Hank FM targets home owners. A huge category with these consumers is home improvement.

Home Spending: Started or completed in the past 2 years

construction 16- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

The 101.5 Hank FM is targeted to reach active consumers in their prime spending years.


101.5 Hank FM Listeners

electronics 4 - Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. - In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories. 


101.5 Hank Targets The Most Powerful Demographic Force In American History

dayton 661- There are 80 Million Boomers. 
- Boomers will make-up HALF of the entire U.S. population by 2017.
- Boomers control HALF of the nation’s aggregate household spending.

Activity: 101.5 Hank FM attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

101.5 Hank FM is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years.


101.5 Hank FM Coverage Map
dayton 665 

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